When the company made the decision to sell, it had a 30-year history and a large market share in Acapulco, Iguala, Chilpancingo, and Ixtapa, in the state of Guerrero. Its line of business was producing and selling ice in blocks, bags of ice cubes, and bags of crushed ice to hotels, gasoline stations, and supermarkets.

After contact was established with all interested parties in the field, an offer was received within the range that ZIMMA had assigned. The Industrias del Hielo shareholders, however, decided to keep their shares and continue running the company.